Should I have a blog?
Blog (noun) - a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.
Can a blog help my website?
A blog on a business website serves as a newsletter for your clients. It is a place where you can share detailed information about what your employees have been up to (promotions, achievements etc.), share news about your industry, showcase new products and promote specials and events.
When you successfully run a blog on your business website, you are creating written content for the web, and search engines love written content. The more relevant content you create for your website, the better your search engine reputation becomes. By increasing your search engine reputation you improve the ability for people to find your business when searching on Google.
Not everyone needs a blog..
Connecting to an audience about the daily challenges and overcoming varying obstacles, a blog is especially useful to a cause or mission.
For example, Panthera Africa runs a blog. Guided by passion and enthusiasm for the betterment of Africa's big cats, their blog aims to share a day-to-day experience with their online users. This is a great way of getting people excited about the cause and maybe even getting involved too!
Let's say your company does not have this kind of passionate obstacle overcoming, falling-in-love with a Bengal tiger kind of nature. Rather, your business passions lie in articulate, well timed and executed tasks like that of a courier company. In this case, focus on your Facebook or Twitter page rather than a blog. You could post things like, "Another package delivered in good time! Randburg, Gauteng". This way, viewers see your company on the move in the online world while staying true to your main business objective.
So either with a Blog, Social Media or both: 1- Not only do you improve your reputation with search engines. 2- You share relevant information with your audience (your clients) and. 3- You create trust with them and have a greater chance of converting website visitors into customers.
WebworxX service to you
When WebworxX web design creates your custom website for you, you have the option of including a blog on your website. WebworxX will then create you a blog template to match your website and give you a crash course on creating blog articles for your website.
Contact WebworxX web design today for your own custom designed website and blog.