7 Reasons why your business should have a website
More people are looking online for information about businesses
When a person moves to a new town or city what is the most common way that they find shops and services? They Google it! For this reason, your business needs a website. It helps people who are unfamiliar with the area find you.
Your website is your online store front Gone are the days where a person check's the phone book for a business's contact details, now they Google it. And if they don't find the contact details of the business they were looking for, then they often find a competitor business instead. It is the same as a person finding a "closed" sign on your door, then going to a competitor instead.
One up on your competition If your competitors do not have a website, but you do, then you are one up on your competition. If your competitors do have a website, then the real games begin. Now starts the race for google ranked space but even more important, client reviews. So take a look at what your competitors are doing, and decide accordingly.
A website gives your advertising campaign a boost
Stationery, business cards and other advertisements are limited to the amount of information they can hold about your business. By placing your website on your stationery, business cards and other advertisements you can direct your clients to a place where they can find more information. The desire for more information is usually the first response a person has to a well-designed advertisement.
those seeking this info are doing so at 10pm at night.
Answer frequently asked questions
Do you find that people phone your business to ask for information about a certain topic? Time is money and answering trivial questions takes time away from your human resources. By including answers to frequently asked questions on your website you are giving your potential clients a resource that allows them to help themselves. People are more likely to look for a company that gives them all the information they need online, than phone around asking people for the information they seek. Often, those seeking this info are doing so at 10pm at night. Your website handles queries while you are at rest.
Open 24/7 A website is open 24/7, and this is especially useful for the increasing number of people who need to get personal stuff done after business hours. You could be in bed sleeping, or spending quality time with your family, but your client may have had a long day at the office and needs to make enquiries, ONLINE ENQUIRIES, for their family holiday at the coast tonight.
Get your customers familiar with what you are selling
When selling, the first thing you do is to make sure the client is familiar with what you are trying to sell them. More and more client's are looking online for information about products and services before they even contact the business. When the client calls to discuss your services, then half the sale is already done if they have seen what you offer on your website.
Let your client's know who you are
People generally prefer to do business with people they know. By having an "about us" page where you tell the client's a little about the people they may come in contact with as well as a "references" page that showcase previous work you have done, you are building trust with your clients.
Make referrals easier. Let's say that somebody loved the service they received at your business, it is so much easier for them to tell their friends to Google your business name for your contact details than it is to pass on your phone number or street address.
Emails are made easier When you get a website, you will also get emails associated with the website address. On your website will also be a contact form that allows people to get in touch with you quickly and easily. They don't have to open their email program or pick up a telephone to contact you, it is all right there in their current browser window. All this with one click of a button!
Email newsletters traditional newsletters can be expensive, especially when pricing and delivery costs are involved. With a website you can allow people to give you their email address and send out the newsletter digitally. You can also send out the newsletter to all the emails in your database with a click of a button. No more worrying about whether or not an email was missed or typed incorrectly. Continued contact with clients is a proven tactic which leads to inquiries and eventually sales!
Communicate changes quickly
The time it takes to update the written information on your website is considerably shorter than it takes to update the information in print advertisements and billboards. In fact, it shouldn't take longer than 24-hours for a website's written content to be updated (depending on the amount of information). If your business partner leaves the business, it will only take an hour or so to remove his contact details from the website, how much longer will it take to change the contact details on a billboard?
Websites cost a fraction of what printed adverts cost
How much would it cost you to have a one page advertisement in every newspaper in South Africa? A website is live to everybody world-wide, and costs much less to make. There are no printing costs, no mailing costs and it is accessable to anybody. Once a website is up and running it generally costs you less than R100 a month to keep it running.
A website is accessible on a global scale, to a broad customer base. Instead of being limited to the city and surrounding area that your store is in, you now have the potential for attracting customers on a global scale (if you are willing to ship products overseas).
If you don't have a website, what are your reasons for not having one? We would love to hear your reasons.