What is SEO?

What is SEO?
What is SEO?

What is SEO? - Definition:

SEO stands for “Search Engine Optimization”.

SEO is the process of affecting the visibility of a website or a web page in a web  search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

– Search engine optimization – Wikipedia, the free encyclopaedia

When you type “What is SEO” in a search engine, such as Google, Bing and Yahoo, web pages that have the keywords “What is SEO” will show up in the search results.

When your website has SEO enabled content, you increase the chances for your website to show up on a search engine’s front page. ..And so, when web users type in your focus key phrase (or similar words), you then have the chance to rank well for that search result.
If you want to guarantee that your website will show up on the front page, you can opt for Paid For Advertising. That is when you pay a search engine to show your website on the front page as an advert when your keyword is entered in the search.

SEO Basics

A few of the things within your website that count in favour of SEO are:

Words used in your content

The more times you use your key phrase in the content (words) on your website in a natural manner, the better the SEO is for that key phrase. How many times have you seen “What is SEO?” in this article, as an example.

The importance of a good page title

You need to use correct page titles and try to incorporate your key phrase in the page title. Take a look at our page title. You will see that it says: “What is SEO? – Webworks Website Design..”. Be sure to pick a website builder, or platform, that allows you to set the page title.

Links to your website

Web pages that have lots of links leading to it look like reliable sources for search engines. That is why getting Social Media shares is a good idea for your online presence.

There are ways that people try to fool search engines. From buying irrelevant links, doing link swapping with other businesses and so on. This is a dangerous route as each time the search engine algorithm is updated, your SEO strategy could be in jeopardy. Every day search algorithm becomes smarter and more efficient at sifting out bogus from real. These bad SEO tactics are what is known as, “Black Hat SEO”. The supposed “shortcut techniques” out there can get your domain blacklisted. You want to stay away from that. Rather focus on the good, or “White Hat SEO” keeping your website reputation healthy.

Before buying a pre-existing domain for your business it is a good idea to check that the domain has not been black-listed by Search Engines. It can take a lot of effort to get it off a black list..

Words describing the links you use

Links that lead to your website, should use words that appear in your key phrase. This increases your potential page rank in search engine results. For example, if you share this page on Facebook, the link title should say “What is SEO? – Definition SEO: is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results.” (or similar).

Website Reputation

Search engines care about reputation. Should you run a blog and keep increasing the content on a regular basis, it will do better than a website that doesn’t include fresh content. In the same way that a musician keeps bringing out new songs (fans love a new release).

A website reputation is like a fine wine, the longer a website exists, the more valuable content  you add, the more likely it is for a search engine to recognize it as a reliable source. The same goes for domain authority. It is a bad idea to neglect an old website, as this will damage its over all reputation.

Can I "do SEO" myself?

Yes you can. Though it does help to get an expert in. SEO is a science to perfect and results vary from industry to industry.

An SEO specialist is somebody who keeps in mind all the requirements that search engines require. But more importantly, how web visitors consume. This means SEO is an ever changing game from season to season.

This is why we, at Webworks, create your initial pages for you. After all, it is easier to edit what exists than create it from scratch. Thereafter, you get to see the already created strategy and apply them in other parts of your site. As and when needed, we do everything we can to improve SEO on existing pages and whole websites. We also advise on what content to include in your blog and on your website to help improve your SEO rankings. Over time, this grows a healthier better ranking website.

Contact Webworks today for your own custom designed website and/or blog.

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About Mark at Webworks Website Design

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